Metabolism and Energy Essay - 849 Words

Metabolism is defined the sum of all chemical reactions which occurs and are involved in sustaining life of a cell, and thus an organism. Metabolism is of the following two types: catabolism and anabolism. In catabolism, molecules break down producing energy During anabolism, synthesis of essential compounds needed by the cells are produced (such as DNA, RNA, and protein synthesis). Bioenergetics describes the metabolic pathways by which a cell obtains energy. Nutrition science studies the relation between food substance and living things. The study deals with: 1) Body requirements of various substances. 2) The function of various substances in body. 3) The amount of the substances needed. 4) The lower levels below which health gets†¦show more content†¦MECHANISM OF ATP SYNTHESIS Energy metabolism is the process by which living cells obtain energy and use them to live, grow and reproduce. Energy is released when the chemical bonds of the nutrient molecules break and form high energy compounds such as ATP. ATP is the main chemical energy carrier in all the cells. ATP synthesis can occur by two mechanisms: 1) Synthesis from ADP and inorganic phosphate that takes place in mitochondrion. 2) Synthesis by transfer of high energy phosphoryl groups from high energy compounds to ADP. The synthesis occurs in both mitochondrion and in cytoplasm. OXIDATIVE PHOSPHORYLATION: THE MAIN MECHANISM OF ATP SYNTHESIS IN MOST HUMAN CELLS In the metabolic reactions, oxidation-reduction reactions are very essential for ATP synthesis. The electrons removed in the oxidation are transferred to two major electron carrier enzymes. The electrons are transported through protein complexes in present in the inner mitochondrial membrane. The complexes contain attached chemical groups which are capable of accepting or donating one or more electrons. The protein complexes are known as the electron transfer system (ETS). The ETS allow distribution of the free energy between reduced coenzymes and the O2. The ETS is associated with proton (H+) pumping from the mitochondrial matrix to intermembrane space of the mitochondria. TRICARBOXYLIC ACID CYCLE (TCA) The tricarboxylic acid cycle is known as Krebs cycle, named after SirShow MoreRelatedAnatomy and Physiology - Energy Metabolism1339 Words   |  6 Pagesï » ¿Unit 5: Anatomy and Physiology (P4) Explain the physiology of two named body systems in relation to energy metabolism in the body In this task I am going to discuss the three systems involved in energy metabolism in the body. The chemical equation for cellular respiration is: C6H12O6 + O2 = E + CO2 + H2O OR Glucose + Oxygen = Energy + Carbon Dioxide + Water In order to release energy we need glucose which is a simple carbohydrate that is produced after digestion of food and we also need oxygenRead MoreUnit 5 Energy Metabolism2166 Words   |  9 PagesUnit 5 Outcome 2 – Energy Metabolism Booklet The Respiratory System The respiratory system consists of the nose, mouth, pharynx, larynx, trachea, bronchi and lungs. These provide a passageway to allow air in and out of the body. Every cell in the body requires oxygen to survive. The primary function of the respiratory system is the exchange of gases. The respiratory system allows oxygen and carbon dioxide exchange, this is necessary to sustain life. 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Once the plant has translated the sun’s energy into chemical energy it then releases that energy and makes it readilyRead MoreStudy of Oxygen Consumption to Measure Energy Metabolism in Mammals1510 Words   |  7 PagesStudy of Oxygen Consumption to Measure Energy Metabolism in Mammals Brianne Simonsen Lab Section 8 4 Oct. 2005 Abstract In this experiment the oxygen consumption of a mouse in environments of varying temperatures was studied. The hypothesis behind this experiment was that more oxygen would be consumed at a lower temperature to maintain body heat. To measure the rate of oxygen consumption a mouse was given a specific amount of oxygen. The amount consumed in a specific time was measured andRead MoreA Research On Energy Beyond Our Body s Metabolism1569 Words   |  7 Pagesdetermine energy and oxygen consumption. We ran for hours on treadmills as instruments measured our metabolism. We learned to tap our in the zone mode at will, instead of waiting for a burst of adrenaline. The effort continued for weeks. We confirmed the existence of non-physical, Psionic Energy beyond doubt. The scientists agreed it was a reasonable scientific theory. They went to great lengths to exclude potential flaws in the testing. We failed to tap energy beyond our body s metabolism. We suspectedRead MoreExplain the Physiology of Two Named Body Systems in Relation to Energy Metabolism in the Body1053 Words   |  5 PagesExplain The Physiology Of Two Named Body Systems In Relation To Energy Metabolism In The Body I am going to explain the physiology of the respiratory and cardiovascular system in relation to the energy metabolism in the body. Energy metabolism is where the nutrients oxygen and glucose are took in and delivered the organs. Energy is needed in order for our body to be able to function. Energy helps break down molecules and to build new molecules. The cardiovascular system consists of the heart,Read Moreâ€Å"Explain the Physiology of Two Named Body Systems in Relation to Energy Metabolism in Your Body†1390 Words   |  6 PagesPhysiology for Health and Social Care Assignment 3 Body Systems and their role in Energy Metabolism and The Inter-relationship between Body Systems Anatomy and Physiology for Health and Social Care Assignment 3 Body Systems and their role in Energy Metabolism and The Inter-relationship between Body Systems â€Å"Explain the physiology of two named body systems in relation to energy metabolism in your body† Cardiovascular system The cardiovascular system has many differentRead MoreP4 - explain the physiology of two named body systems in relation to energy metabolism in the body2104 Words   |  9 Pagesof cardiovascular system on metabolism The cardiovascular system provides our cells with oxygen and nutrients, this is so we can get energy. The relationship between the cardiovascular system and metabolism is â€Å"inextricable†, we wouldn’t be able to get nutrients form out food, or oxygen from the air we breathe. The cardiovascular system has to provide oxygenated blood to the rest of the body at a constant speed and in order for this speed to maintain we need enough energy which has to be produced by

The Reasons For Adolf Hitler s Rise Of Power As The...

The reasons for Adolf Hitler’s rise to power as the Chancellor of Germany in January 1933, as the leader of the Nationalsozialistische Deutsche Arbeiterpartei (NSDAP or Nazi party), have been widely studied and debated. There are numerous biographies about Hitleras hundreds, if not thousands, of people attempt to discover new information to understand just how he was able to become such a powerful figure. It can be argued that Hitler was a key factor in starting the Second World War and he was certainly accountable for the millions of deaths that occurred in his death camps. It is for these reasons that so many people are fascinated by his incredible rise to power and why it is vital to understand how extremist parties have gained support in the past as they still exist, and can thrive, in the present. As the recent economic recession in the United Kingdom has demonstrated, there has been a small rise in support for far right and left wing parties, whilst countries, such as No rth Korea, are still run by totalitarian governments. Germany was facing a far worse economic crisis in 1933 than the UK’s recession that begun in 2008, and it was at this time that Hitler, after years of campaigning, was appointed Chancellor by President Hindenburg in an attempt to maintain democracy. This leads to the research question to what extent did the Great Depression Contribute to Hitler’s rise to power? Other contributing factors to Hitler’s rise to power include the terms of the Treaty ofShow MoreRelatedHow Did Hitler Become Chancellor in 1933?1659 Words   |  7 PagesHow did Hitler become Chancellor in 1933? Many events took place, leading to the rise of Hitler and his Nazi party. There was the growing unpopularity of the Weimar Republic, the federal republic established in 1919. At the same time, Hitler and his political party, the ‘Deutsche Arbeiterpartei’, commonly referred to as the Nazis (National Socialist German Workers’ Party) became more and more popular under the rule of their leader, Adolf Hitler. This rise to popularity was the effect of Hitler’sRead MoreHitler Taking Control Of Germany. Thesis: Hitler Gained1543 Words   |  7 PagesHitler Taking Control of Germany Thesis: Hitler gained control of Germany by promoting German nationalism, and using inhuman forms of punishment to stop his opponents. Adolf Hitler is a name that, when you hear it, images of the Holocaust, gas chambers, the Nazi Party and World War II come to mind (Weaver). Nearly six million jews died between 1939-1945. But what was the holocaust? The holocaust took place between 1938 and 1945. It was the state-sponsored genocide of six million Jews, in additionRead MoreAdolf Hitler As A Leader Of Nazi Germany1677 Words   |  7 PagesAdolf Hitler once said â€Å"It is more difficult to fight against faith than against knowledge† (â€Å"30 Eye Catching Hitler Quotes.). In a dictatorship there is one ruler who is in charge of everything in the nation in which he/she rules. Adolf Hitler was born on April 20, 1889 in Braunau am Inn. Hitler also known as Fà ¼hrer; he was chancellor of Germany from 1933 to 1945, and served as dictator from 1934 to 1945. Adolf Hitler was the leader of Nazi Germany, he was one of the initial causes which triggeredRead MoreAdolf Hitler : Leading The Genocide1182 Words   |   5 PagesAdriana Flores Mrs.Harrington English 2; Per. 5 23 March 2015 Adolf Hitler: Leading the Genocide The Holocaust was the mass murder of Jews under the German Nazi regime in 1941 to 1945. There are many components of this significant event. One important component was Adolf Hitler, the leader of the Nazi Party and Chancellor of Germany from 1933 to 1945. Hitler contributed to the execution of Jews during WWII through his ideology, his dictatorship, and his leadership of the Nazi Party. To initiateRead MoreFailures Of Adolf Hitler1616 Words   |  7 PagesAdolf Hitler is one of the most notorious villains in all of history for his unspeakable crimes against humanity, but how he came to be so powerful is not often known. He effectively attained utmost power through both self-activation, and his ability to acclimate to the social conditions posed in Germany at this time. Hitler rose to sovereignty on the strength of his personality and vision, and through a tactic called coercive power. His followers swore allegiance to him and no one else. Adolf HitlerRead MoreGenocide : A Complex Item1569 Words   |  7 Pageswhat the power of their government is. The purpose of keeping the civilians in order is so that there are no uprisings, or rebellions. But Adolf Hitler had no interest in keeping his population down, or preventing a rebellion. Hitler was solely concerned with destroying a population because he felt that it was necessary to exterminate the Jewish, and other undesirable races, because they were affecting the Germans way of life. Adolf Hitler was a very greedy and manipulative man. Hitler would doRead MoreA Book On Adolf Hitler1274 Words   |  6 PagesBook Review for Adolf Hitler In this jaw dropping biography of Adolf Hitler, the reader experiences a full life tale of an extraordinary man. However, the word extraordinary is used in a context of pure evil as this dictator was the result of millions of deaths across Europe. As Adolf Hitler has now become one of the most famous military leaders to have walked this earth, Toland created this book that has become one of the best biographies of the twentieth century. Adolf Hitler was born on AprilRead MoreThe Holocaust : Cruel Slaughter Of The Jews1487 Words   |  6 Pagesthrough the Holocaust. Adolf Hitler had way too much power and he used that position of excessive power to nearly destroy the Jews. After World War I Germany was given harsh penalties by the Western Alliance and these penalties made living one’s daily life in Germany a struggle. â€Å"The leaders of the allies drew up this treaty to purposely revenge and weaken Germany† (The Truth About Hitler’s Rise To Power, n.d.). With such harsh penalties it was nearly impossible for Germany to recover after WorldRead MoreHitler s Rise Of Power1716 Words   |  7 PagesWhat or even who was accountable for Hitler’s rise to power? Many believe that there was only one contributing factor for his rise to power. Some state that Hitler could not have risen to power in any other than Germany, implying that he was nothing more than a product of German culture. From others perspective they believe that Hitler made himself dictator by means of his political genius. And yet still theirs others that profess it was the weak democratic government of the Weimar Republic or Germany’sRead MoreMathew Milby. English Iv. Mrs. Tyree. March 28, 2017. Adolf1071 Words   |  5 PagesMilby English IV Mrs. Tyree March 28, 2017 Adolf Hitler a Great Leader? A great leader firstly should be able to take full advantage of favorable circumstances, able to rule the country under a chaotic situation. Hitler made attractive promises to gain popular support, he was skilled in using propaganda and amoral. Hitler may have killed millions of people but his leading skills were outstanding even if he used them for the wrong reasons. Adolf Hitler was one of the 20th century’s most powerful

Venture Management Customer Value Proposition

Question: Discuss about theVenture Management for Customer Value Proposition. Answer: In the context of customer value proposition pertaining to the product, it can be construed that these tend to be primarily the marketing propositions facilitating potential reasons for consumers to prefer its products [1]. The major propositions tend to include the unique properties and characteristics of the product or service. In case of Signature Learning Experiences (SLE) it can be construed that the notions of facilitating idea creation, team building and feasibility analysis are aimed at attracting prospective student into the program. The experience that is represented through SLE reiterates upon the internal development of skills pertaining to creativity, leadership and judgements. Key Performance Indicators: In terms of determining the different set of relevant factors that are to be considered as key performance indicators (KPI), it is pertinent to note that the product, services, or programs that organisations tend to offer[2]. Moreover, selection of KPI also requires understanding the inherent properties of the services or products as well the medium through which the product or service is facilitated to the clients. In case of the SLE, the key performance indicators shall have to be performance of participants; this is to be coupled with the ability of the participants in the venture in undertaking different set of projects and the manner and efficiency with which such projects are to be undertaken. Moreover, the degree of utility that participants in the program tend to derive out of such program can be judged by the rankings and grades that they get and the propensity of developing a new business or the ability to rectify an old business. Moreover, the students ability to undertake assignments and the manner in which he/she is able to comprehend the problem and mitigate the degree of risk can be construed to be a part of KPI. Figure 1: Value curve Talent Management Challenges: Human resources are essentially complex in nature and tend to vary based upon demographical, sociological and cultural context. It is relevant to nurture the talent acquires in terms of human capital pertaining to an organisation. In terms of challenges pertaining to talent management, the primary challenge tends to be the getting the optimum contribution out of each resource[3]. Moreover, identification of issues that primarily constrain such individuals from providing the desired degree of performance is a relevant factor in talent management. In case of SLE, it is pertinent to note that issues pertaining to talent management come from the fact that responsiveness to instruction and learning varies from individual to individual. The same form of learning that is facilitated on an even basis in the SLE program can have different effect upon its participants. In order to resolve such issues, it is pertinent that SLE program has a set of contingency plans such as additional counseling or assistance in case a participant in the venture is unable to perform properly or is unable to resolve issues. References and Bibliography: Foss, Nicolai J., and Christian Knudsen.Towards a competence theory of the firm. Vol. 2. Routledge, 2013. Gong, Y., Janssen, M. (2012). From policy implementation to business process management: Principles for creating flexibility and agility.Government Information Quarterly,29, S61-S71. Jenkins, W., Williamson, D. (2015).Strategic management and business analysis. Routledge. Tarakci, Murat, Nufer Yasin Ates, and Bill Wooldridge. "Performance Feedback and Middle Managers Divergent Strategic Behavior."Academy of Management Proceedings. Vol. 2015. No. 1. Academy of Management, 2015.

Justin Bieber Strategic and Marketing Mangement free essay sample

The music Industry In North America Is constantly flourishing with new up-and- coming artists. After conducting a Porters Five Forces analysis (Appendix AY), It Is clear that the music industry has accepted and adapted to technological change bringing forth more effective avenues for artists to express themselves.The primary objective for most aspiring musicians is to gain the attention of major record labels, ho can provide the financial support needed to gain widespread exposure and promotion. In recent years, social media platforms have become the most desirable platforms for musicians to interact with fans and promote their music. The music industry has been dominated by a few major record labels which consist of Sony Music Entertainment, universal Music Group, and Warner Music Group. These major labels vie for market share each year by searching for new talent that can appeal to the mainstream and generate the largest amounts of revenue. We will write a custom essay sample on Justin Bieber: Strategic and Marketing Mangement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In recent years many emerging artists have utilized dealt mediums such as Youth and Twitter to build a sizable fan base and become more attractive for major labels. Iii notable artists such as Mac Miller and Mackerel to remain independent. By understanding the forces that drive change in the music industry, artists can create strategies that portray them in a way reflective of mainstream musical interests. History of Justine Bibber Born on March 1, 1994 in London, Ontario, Canada, Justine Bibber was born and raised in a single parent home that struggled to make ends meet.He grew an interest in music at age four, as his mothers friends would often play music during their visits here to Patties Mallets small apartment. Justine Bibber demonstrated a natural talent towards various instruments and began singing various tunes by the age of eight. As family and friends began to realize his singing ability Page 13 many encouraged him to Join local singing competitions in Stratford, Ontario where he lived. After earning recognition and accolades, Justine and his mother Patties began posting videos to Youth for the purpose of family and friend enjoyment. These ideas soon grabbed the attention of thousands and sparked a phone call from sessions manager from Atlanta named Scooter Braun. After relentless pursuit, Scooter convinced Patties and Justine to fly out and meet him in Georgia to discuss a potentially career changing meeting with Usher. After months of wait and even interest from Justine Timberline, Bibber had the chance to perform for Usher and was later signed to an Islands Records recording contract offer by label executive L. A. Reid. Vi The co-sign from Usher provided the needed credibility and mentors to help launch a successful career for Justine Bibber.Career Highlights Bribers first single, One Time, went certified platinum in Canada after its release in May 2009. His album titled, My World sold 137,000 copies within a week of hitting stores and in early 2010 Bibber broke into the Billboard Top 10 with his hit song Baby, which featured rapper and song artist Ludicrous. The album My World 2. 0 also went certified platinum and brought forth additional #1 songs such as Somebody to Love featuring Usher and Nine Minnie featuring Sean Kingston. Ii In 2011, manager Scooter Braun decided to show the world where his young sensation was birthed from and the hard work Justine had put into to attain the global success. They choose to create a AD movie with producer and director John Chug called Never Say Never, which would be based on behind the scenes footage and Childhood video clips that his fans had never seen before. The movie earned more than $73 million at the box office and was extremely successful in changing the perceptions of many adults who believed he was a fabricated product.In November 2011, Justine released a Christmas album, Under the Mistletoe, accompanied by the lead single Mistletoe, which helped earn him his third #1 album. Justine Bibber then released Page 14 is highly anticipated fourth album called Believe, which was to represent his acoustic version, which marked his fifth #1 album and would continue to drive the success of lead singles, Boyfriend, As Long as You Love Me, Beauty and the Beat, and Right Here. The album has attained sales of approximately 17 million and continues to have its presence felt across the world.Furthermore, Justine Bribers concert tours have recei ved great acclaim as all shows have been sold out and been classified as an entertainment spectacle by attendees. It is clear that Justine has close sees to his lower class upbringing as he has made it a priority to give back to many charities, specifically Pencils of Promise, which looks to provide educational Infrastructure in the third world. Ix Evolution of Content Every artist must go through changes in both their imagery and music content to evolve to changing consumer trends.Initially, Bibber produced content that attracted strong female fan base, expressing his talent through songs about love and relationships. This niche positioning allowed him to establish a distinct personality and image that separated him from most modern pop artists. However, most recently, Bibber has tailored his music towards a more mainstream sound that has appealed to a wider demographic. X Being able to adapt to a changing environment has allowed Bibber to remain one of the most iconic music stars in modern time.His evolution and adaptability has been one of the key factors to his success, and will continue to be a determinant of his growth as an artist. Marketing Tactics Receiving support and guidance from his mentor Usher, Bibber was able to position himself as a teen heartthrob, as consumers recognized the alignment between himself and a more Page 15 successful, established, R icon. In addition, Bibber was one of the first artists to launch his career through the means of social media, as opposed to marketing his brand through more traditional methods. I Bibber proved his authenticity, both as an artist and a philanthropist, through the use of Backbone, Twitter, and Mainstream. Reese forums provided Bibber with an opportunity to connect with his fans, granting them a transparent view of his lifestyle and daily activity. Bibber has become one of the most genuine celebrities, as he is unafraid to express his individualism. However, his particular attitude has generated negative media exposure, as Bibber fails to recognize the scope of his most recent outbursts and the power that the media has on shaping the perceptions of consumers.Recent Problems Celebrities often have to deal with their personal problems being magnified by the media. For Bibber, management of his image is crucial, as his main audience consists of impressionable younger females whose parents con stantly monitor their entertainment consumption. Recent problems, such as wearing overalls to address the Canadian Prime Minister, rumors of cheating on his former girlfriend Selene Gomez, his assault on the paparazzi, his defiance against the Grammas, his scandal neighbor, have caused uproar among stakeholders of his brand. Ii Also, his recent associations with the hip-hop community and rapper Bee Major have given him a more urban image that does not resonate well with his current fan base. Continuing to brand himself as an aggressive, rebellious, teenager will be detrimental to the persona that he has built, and a proper strategic marketing plan must be put in place to restore his image and help better manage his entertainment brand. Page 16 Problem Statement: After a careful analysis of Justine Bribers history, combined with an assessment of his current position in pop culture, we have identified an obstacle in evolving his brand. He pop icon could potentially risk losing his relevance in the music industry, through saturation of his core fan base, by failing to resolve a clash between traditional pop culture ideology and growing expression of his individualism. Alternative One: Replicating the Formula of preceding Pop Stars Pop culture is associated with commercial products that spread from local levels of awareness to exposure on global scales for widespread access. Essentially it is ever changing, and forces the product or artist, to latch on to current trends in the marketplace to mitigate the risk of irrelevancy. The alternative is suggesting that Justine Bibber and his management team evaluate and adopt the effective strategies of a legendary pop icon such as Justine Timberline. This would be a worthwhile consideration as Timberline has demonstrated one of the most successful transitions from teen pop to a sophisticated global sound. Timberline made his anticipated solo debut Justified in 2002 and released a follow up album Future Sex/Love Sounds in 2006, Inch delivered very mature and transcending sounds for that era in pop.The music represented a departure from his time with popular boy band NCSC, and included complex lyrical structure and production that supported the critically acclaimed status it has achieved today. In contrast to this sophistication, Timberline has been able to maintain a rebellious image through actions such as dating high-profile celebrities like Brittany Spears, referencing sexual content in his lyrics, and playing the insubordinate protagonist in films such as In T ime.As celebrities are looked upon as heroes by their fan base, and must control the expectations of multiple stakeholders, we believe that Justine Timberline has been able to resolve the conflicts presented in the heroic masculinity page 17 model as seen in Appendix B. Through proper image management, and strategic nonconformist action, Timberline has been able to express himself as the atypical heroic male, simultaneously portraying the roles of the breadwinner and the rebel. Lusting Bibber has mismanaged many of his attempts at rebellion, by creating a disparity between his image as a kind, philanthropic individual, and his isolatedIncidents that have generated negative media attention. Some of these rebellious consumption, and outlandish outburst with British paparazzi. In contrast with Justine Timberline, these rebellious incidents were unable to stimulate positive perceptions Ninth his current fan base, as well as attract intrigue from an alternative fan base. Lusting Bibber needs to find more creative ways of integrating his personal non- conformist actions into his already established image but does not necessarily need to mimic the exact actions of Timberline.Instead, he should copy the framework put place by Timberline, and fill it with his own unique experiences to resolve the conflict between individual expression and traditional pop culture ideology. Alternative Two: Status Quo Lusting Bribers management team has accepted his stardom and ident ified his success with his individualistic approach to interacting with his Believers and media outlets alike. This genuine approach has created a personable relationship between Justine Bibber and his many stakeholders. This has been effective in his ascent into pop stardom because there were limited external influences that could enervate bad publicity during his early to middle years as a teenager. The support of friends and accompanying of family during tours and public appearances allowed Lusting Bibber to stay grounded and out of troubles way. As his freedom and independence increases, Justine Bibber is responsible for his own decision making. Irish stimulates a concern for his brand as a 19 year old with over $100 million who is bound to take risks, experiment, and enjoy Page 18 the wealth he has created.Although, this may support the most accurate display of Individualism, Justine Bibber must recognize that negative publicity comes with the rewriter of hanging out with friends that smoke weed, race sports cars, and party in the Hollywood Hills. In recent weeks, Justine has been feeding content to the media outlets as he threatened a paparazzi, had his monkey confiscated at an airport, and Nas reported to have spit in his neighbors face after a disagreement. This behavior is unacceptable for a teen pop sensation that has been molded into a role model for [Tout all across the world. There is a certain level of expectation that Justine Bibber has to meet, regardless of whether or not he feels he is doing something wrong. The status quo alternative lets Justine Bibber grow and experience the world freely, which delivers the most authentic product to his fans and potential fans. It allows him to make mistakes in the public eye and suffer the consequences of those bad decisions, Inch supports the overall Journey he has taken with his fans. Even though, it may lead to a decline in his popularity it may help to redefine the brand as it was naturally supposed to be perceived.The negative impact of the status quo may be the reduction of music quality, which can be seen by his attempt to enter into urban USIA with a rap over fellow friend Bee Majors sex provoking record called, Lowly. This musical feature is misaligned with Justine Bribers future development and career path, which testifies the great amount of concern associated with him making his own decisions. It is c lear that pre-adulthood is a critical time to reshaping the brand and evolving his musical sound. Justine Bibber must become more aware of his traditional pop culture ideology.Alternative Three: Tell a Better Story Many celebrities have had to face the consequences of bad publicity as a result of undesirable action. The individuals public relations team then becomes of great importance, as Page 19 they struggle to control the flow of unfavorable content transferred through the media to the individuals many stakeholders. However, sometimes the amount of negative publicity is too frequent in a small period of time, that consumers in the marketplace begin to observe the incidents as a pattern of detrimental behavior that represent a descent in the career of the celebrity and a tarnishing of their image.A story is unveiled by the media as the events unfold, and from these events, a aromatic theme is created, which represents the perceptions that individuals have about the underlying causes of the pattern of behavior. For Bibber, his most recent actions, including that of the alleged altercation with his neighbor, showing up to the airport shirtless, and his tantrum with British paparazzi, paints a picture of a pop icon who has allowed stardom to consume him as a person, leading to rebellious behavior that questions the authenticity of him as a kind, philanthropic individual.In this sense, not only is it causing his fan base to view him negatively, his brand, if not ropey managed can begin to become artificial. Outsiders may view Justine Bibber as teenager who had managed to fool the media for an extended period of time, and is only now being revealed as this inauthentic product. However, instead of looking at this as a problem, Bribers management team could see this as an opportunity to portray him as a person who is overcoming a series of adverse situations to reinvent himself and return to his position as a global role model.In addition, the management team could recognize that this is not the first occasion that Justine bibber has been perceived as illegitimate. As Bibber was reaching stardom, many of his critics felt that he was a manmade star with no actual talent or passion for his Nor. His manager answered these critics with the documentary Never Say Never AD and a collection of Youth videos that portrayed the making of his most recent album Believe. This helped to reverse the negative perceptions that the media had attempted to fabricate about his brand.To address the current issu es that have page 110 placed Bibber under recent examination, his management team could construct a narrative that categorizes all of these events as inevitable occurrences of a teenager tempting to transition into adulthood by discovering his true identity. Playing off his previous legitimating, Bibber could solidify himself as a pop star who continually silences his critics and prove that his authenticity is the strongest asset to merging his individualism with traditional pop culture norms.Decision Criteria: the basis for evaluation of our alternatives: economic profitability, brand equity, the ability to exploit new fan segments, and the ease of implementation. Our alternative should continue to ensure the financial success of Justine Bibber and consider the pact it has on his potential career earnings. Regardless of the decision we make, our goal is to maintain and improve Bribers brand equity in light of recent problems that he has faced in the media.As his current fan base will eventually saturate, the ability to create a new fan base will ensure his relevance in the music industry in Hears to come. Lastly, any plan put in place by management should be fairly easy to Implement, as their scheduling and timing is already very limit ed. Alternative 1 Rota I Alternative 3 4 (0. 6) 5 (1. 5) (1. 75) 2 (0. 4) Economic Profitability (15%) rand Equity (30%) Exploiting New Fan Segments (35%) Ease of Implementation (20%) Alternative 2 3 (0. 45) 2 (0. 6) I (0. 35) 2 (0. 70) 3 (0. 6) 4. 25 2. 4 3. Implementation: Based on our evaluation of the alternatives through the use of our decision criteria, following a Page Ill framework put in place by one of the most successful pop artists ever known to the music industry in Justine Timberline, Bibber will be able to exploit new fan segments, develop stronger brand equity, and ensure future financial success. The alternative highlights a key aspect of male celebrities as heroic icons, as it helps to reconcile the wow prevailing identities of masculinity, namely the breadwinner and the rebel.By mitigating the disparity between these two images, and integrating each concept into an all-encompassing marketing strategy, Bibber would not only be able to express the individualism (and thus rebellious side) that results from transitioning to adulthood, but do so in a positive manner. Thus, he will be able to continue to express his individuality, which has been so crucial to his success, while remaining under traditional pop culture ideology.The implementation of this plan would require three hashes: transition into a new sound and image, performing actions in the marketplace that solidify the new positioning and evaluate/reassess the plan to ensure its continued success. In terms of his sound and image, Bibber would need to recognize that his teen heartthrob persona will not uphold into the adult stage of his lifestyle, and that eventually consumers will demand higher quality music that reflects the evolution of himself as an artist. This stage presents Bibber with the opportunity to create a more sophisticated, well-rounded sound and image that depicts a more mature artist. Stint Timberline attained these musical goals by partnering with legendary producers and songwriters to create new sounds and melodies that the pop genre Nas previously unfamiliar with. Jus tine Bibber can emulate this formula by leveraging his current success and sales power to work with classical artists such Prince and Elton John or even producers such as Dry. Luke. Xiii It is important that when he re- establishes his music that he still has ties to his former sound and sense of playfulness, as this will form the basis of authenticating this new image, all the whileIntroducing this bad-ass or rebellion characteristics that will define him as a page 112 masculine hero. This will allow him to maintain his current fan base as well. Justine lyrical content must be universal and resonate with an older audience by containing experience and emotions that is reflective of common challenges adults go through. Ere pop icon needs to tell his story but also the story of millions who are unable to have their voice heard. This strategic approach will foster creative development and allow him to reach new age demographics.To ensure that this new image maintains s sincerity in the marketplace, Bibber would have to perform other actions in the marketplace that would support the transition into his new persona. These would include things such as guest appearanc es on certain television shows, associating himself as a spokesperson for certain brands, and potentially landing a major role in framework by accepting lead and supporting actor roles in movies such as In Time and Social Networkxiv. This would help to appeal to his newly acquired fan base that resulted from his image change, as well as convert skeptics who believed that is image change was a publicity stunt. Justine Bibber could balance his trendy Anaerobe with classic pieces from high fashion collections such as Versa and Louis vitiation. He can work will Jewelers like Michael Jackson did to create timeless designs that could be integrated into performance wear and casual clothing.Most importantly, Justine Bibber needs to develop a signature dance move that will serve as both rebellious in terms of sexual association, and challenging for the average fan or dancer to replicate similarly to the Moonwalk xv. The objective will be to create a humbly that is representative of Justine Bibber as an entertainer and performer. Ere last step would be to assess the effectiveness of the plan that has been put in place and re-assess whether the image overhaul has managed to produce actionable results.This would include asse ssing the increase in his core fan base, an evaluation of the perceptions both critics and page 113 consumers alike have in the marketplace. It must also include the identification of any further action that is required to achieve the established objectives. Justine Timberline is known for taking hiatus from music since his second album, thus when elk sparked of his return, the digital music community and entertainment media Net a buzz.The anticipation was significant as his fan base and newer audiences Newer hungry to here how the super talent would evolve on his latest project considering it had taken him 8 years to return. His third album, The 20/20 Experience, debuted at #1 and sold 968,000 copies in its first week. The album received critical acclaim early and is a testament to an effective formula that can be characterized for Justine Bibber as less music is more music.The teen sensation would consider a similar strategy by prolonging his 3 rd album for a period to build demand and focus on enhancing other aspects of his career like acting and collaborations with legendary musicians to gain further credibility. Jus tine Bibber must take time developing and writing for his next album to ensure that the project serves as basis to grow his fan base by attract older listeners and supporters. In sum, this solution will allow Justine Bibber to avoid losing his relevance in the music industry and resolving the clash between traditional pop culture ideology and his growing expression of his individualism. Appendix C: Time Frame) Page 114 Appendix: Appendix A: Porters Five Forces: arraigning Power of Suppliers Consists of how music labels get access to music in the music industry (artists and their managers) artists high as well The ability to self-promote through the artists website has eliminated the need for extra services from record labels (promotion, distribution, and sales) Bargaining err of Customers Corporate customers include online and offline retailers and can be considered low since prices are usually agreed upon before the contract signing.